Help on Testing and Tracking Your Sites For Increased Performance

The easiest way to boost conversions is to execute testing because there actually is no other way to optimize. If you desire better performing sites and copy of any type, then this is what you should do. You can employ testing to enhance any sort of conversion from a sale to an optin. You will be able to test landing and squeeze pages, site text, sales letter copy, preselling copy, videos on squeeze pages, and even more. Each and every part of a site page, such as the title, could as well be individually tested. The principle is really easy to get since lots of people will only be executing A/B split testing. Keep on reading and you will discover more about testing your websites plus employing tracking.

Realize that you are going to have to do more than putting a test. The other part of testing is tracking the visitors on your site or anything else you are testing. You need to know every time a a web surfer clicks through one of your links on the page you are testing. You do not implement tracking on squeeze pages, but it can be a good idea to track how many actually click on the link. Many internet marketers love using Google Analytics for their tracking for the reason that it is powerful and free.

It is vital to understand that few people create the highest converting content the very first time it is produced. Website designs can contain design miscalculations that can truly hurt your conversions. Sales copy created by the pro copywriters in the world usually fails the first time it is published. Hopefully you see that there is a very clear and powerful need to test everything for the highest possible conversions achievable. It truly does not matter why many web marketers do not test, just make sure that you do.

The least complicated approach to testing a squeeze page, for example, is to make use of a simple URL rotator script. This is commonly a PHP based script that involves appending the dot php file extension at the end of the page URL being tested. After you have created another page with the modification to be tested, then you upload it to your web host and are ready to test. Ensure that you just alter one thing such as the headline, for example. You would like to assess conversion rate improvements, and that means you have to determine what sparked the change. Taguchi multivariate testing is an effective tool to evaluate as many as two dozen variables at one time, but that is another story.

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Help on Testing and Tracking Your Sites For Increased Performance